I’ve just accepted an invitation to participate in an Artist Boot Camp panel discussion led by Bishop Hezekiah Walker at the upcoming Gospel Heritage Praise and Worship Conference, Feb 16th in Jacksonville, FL. My colleagues and I will discuss how to succeed in today’s industry. Would love to meet you there, if you’re in the area!
Had a really cool interview today on Room 3026 Live sharing some of my experiences in the music biz and some tips and insight for music entrepreneurs. If you missed it, check it out below:
I had a great time participating in Full Sail University’s Music Business panel yesterday during Hall of Fame Week. If you missed it, here’s a blurb about it:
“It’s no secret that the music business has gone through some significant changes over the years – in many ways, it’s almost unrecognizable from the “glory days” of the 20th century. That was the main idea driving the Music Business 3.0 panel discussion, but the mood was hardly somber. Instead, the event’s Full Sail faculty speakers – Entertainment Media Publishing & Distribution Course Director Kim Craft, Entertainment Media Publishing & Distribution Associate Course Director Brandon Egerton, Music Business Department Chair Jackie Otero, Entertainment Business Master’s Final Project Course Director Bill Thompson, and Music Merchandising and Retail Promotions Course Director Israel Vasquetelle, drew upon their years of experience in the music industry and gave students a look at the different tools that are available for artists in the 21st century. Topics included the merits of eschewing major labels to go the indie route, digital vs. physical product, the ways in which college radio can still be used to promote artists, and more. Throughout the presentation, the panelists also answered questions from students and gave them their advice.” – courtesy of Full Sail University
It’s both a WHO YOU KNOW and a WHAT YOU KNOW business…Who you know will often get you in the door, but what you know will keep you from getting KICKED OUT!! You need both to be successful in this business. Through the years, I’ve sat across the desk/conference table from countless artists who’ve had what it takes from a talent perspective to be successful at the highest level, but they lacked the vision and initiative necessary to bring it to fruition. The industry is littered with horror stores of those not prepared and were burned as a result. I find that in our haste to “get heard,” we fail to “get prepared.” Remember, anybody can take your money and provide a “service” – find someone that will “teach you to fish”.
“Can you get my music heard at EMI Gospel?” That’s probably the question I’ve heard the most since departing in 2008. Up to this point, it’s been a level of access that I’ve made available only to a select very few. Now it’s your turn…I’ve designed a new service that puts your music directly in the hands of the label’s A&R staff. If they’re interested, you take it from there. If they’re not, you got the opportunity you wanted and you’ll get feedback to help you along. I’ll get you organized and ready to present. Guaranteed listen. So…think you’ve got what it takes?
Visit the services page or contact me to reserve you spot today.
Need some guidance and direction for your music career? Labor Day weekend only – book a one-hour phone consultation for half-price ($50)!! Schedule it for anytime in the future. No more excuses, let’s get to it! Email me now through Monday at: begerton@sidemanconsulting.com to schedule. Tell somebody…
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